Who we are

Abundance is the work of many, but at its core are three people who arrived at common ground through different experiences, backgrounds and perspectives.

The team combines practical experience of launching egg bank and Zopa with a long track record of innovation in the areas of sustainability and financial services.

Executive Directors

Executive Directors
  • Bruce Davis

    Managing Director

    Bruce has spent many years devoted to innovating both finance and energy products and services. Clients have included egg, E.ON and Lloyds TSB. Realising they could only take his ideas so far, he directed his energy into creating Zopa. Now he is channelling that energy and insight into Abundance, enabling people to use their money to build a secure, sustainable UK. He is a Visiting Research Fellow at the Bauman Institute, Leeds University and a Fellow of the Finance Innovation Lab – a joint venture between WWF and the Institute of Chartered Accountants in England and Wales. Bruce is responsible for managing Abundance's brand and marketing team.

  • Louise Wilson

    Managing Director

    Lou left a senior position at UBS Investment Bank in July 2008, determined to do her bit to address the paradox of a world with finite resources and a way of life driven by consumption. Voted among the 100 most influential women in the City in Financial News, she knows only too well that conventional financial markets are loaded against the smaller, private investor. She is now using her skills to make sure our Debentures are working in the interests of our customers. Louise is responsible for managing Abundance's Energy Projects team.

  • Karl Harder

    Managing Director

    Karl started out working as a parliamentary researcher on renewable energy. With a desire to do more than simply write about the things he cared about, he set up his first green business, which also championed the Living Wage for its employees and was funded by the late Dame Anita Roddick. After 5 years and with his interest in energy renewed, he left to study for an MBA at Imperial College and to pursue the idea that has eventually became Abundance. Abundance brings together Karl's drive to link people and communities with renewable energy. Karl is responsible for managing Abundance's operations and technology teams.

Non Executive Directors

  • William Jones

    Non Executive Chairman

    Will is an expert at turning a good idea into an operational success – a skill that has benefited a string of major financial services businesses. Part of the founding team and then Operations Director at egg, he managed their successful launch and growth. Consultancy assignments at M&S Money, ABN Amro and Banco Santander followed until he became Head of Innovation and then Retail Transformation Director at RBS. Currently he manages Strategic Accounts at Monetise, the online payment platform. Abundance benefits enormously from Will's considerable experience of establishing and growing online financial services businesses.

  • Mark Taylor

    Non Executive Director

    Mark has a deep working knowledge of both the practical and the regulatory aspects of investing as a private individual, built through 25 years' experience of product innovation and business start ups. Whilst a Director at Virgin Money, Mark launched the Virgin Climate Change Fund, and before that in his role as a Director of Egg Investments, he built the UK's first automated online trading platform. Now Director of Investment Services at Equiniti, Mark's long experience of constructing successful investment products for the more innovative and enlightened financial institutions is invaluable.

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If you want further information please do not hesitate to get in touch:
contactus@abundancegeneration.com or 020 3475 8666